The business of fear, what it is.
The psychologist and sociologist, but also a great communicator Paolo Crepet, has been talking about the phenomenon of the “business with fear” in the last few days. Why is? It is none other than the “fear eco” that has been talked about lately. Concretely, Crepet refers to “fear marketing”, i.e. marketing that takes advantage of the (induced) fears of the youngest and weakest.
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