Juvecaserta 2021 and Decò, a partnership characterized by continuity. For the second year in a row, Multicedi Srl, a leader in organized distribution, supports the sports project of the Juventus club through the Decò brand, the important Italian supermarket chain that continues its growth under the motto of quality, comfort and reliability.
Decò, whose brand is present on the first team jersey, is also an essential reference point for the development of the youth sector of Juvecaserta 2021, not only as title sponsor of all the teams participating in the youth championships, but also through a series of measures to support the development of young ones Talents in the Caserta region.
“I am particularly pleased with the renewal of the agreement with Multicedi, which also provides for the presence of the Decò brand on the jerseys of our entire youth sector for this sporting year, as well as of course those of the first team – the words of Francesco Farinaro, President of Juvecaserta 2021 -. For us, Multicedi is much more than just a supporter: it is a partner who shares our values, our passion and our determination and will contribute to our investment in the development of young talents, also increasing our presence in the community. Together we want to achieve ambitious goals and change the lives of those who follow and love our colors.”
This is the statement of the Multicedi Group on the partnership with Juvecaserta 2021: “We are proud to support Juvecaserta 2021 for the 2023-2024 season with the Decò banner.” Our commitment to the sport and the special attachment to the territory, in which we operate are the fundamental elements of this partnership and we look forward to sharing and promoting the values of sportsmanship, passion and commitment together.”
THE MULTICEDI GROUP
The Multicedi Group was founded in Pastorano (CE) in 1993 at the initiative of a group of Campanian entrepreneurs and is today a leader in wholesale retail in central and southern Italy, mainly in Campania.
The latest Nielsen data – GNLC from February 2023 – records a 1.1% market share in Italy for Multicedi (Hyper+Super+Free Service+Discount), while in Campania it is 13.5% taking all formats into account: Hyper, Super, Free services and discount.
In 2022, the company recorded sales of 1.4 billion euros in over 400 sales outlets with Decò and the four own brands Adhoc Cash&Carry, Ayoka and the newer formats Dodecà and Sebòn. The group currently employs 800 direct employees and a subsidiary of over 4,500 families.
In 2020, the company founded with its partner Gruppo Arena Decò Italia, a consortium company that manages the Decò brand together with the world of private labels. Multicedi srl, in addition to the above-mentioned brands of which it is the direct owner, also brings with it the Flor do Cafè points of sale.
In January 2016, Multicedi became part of the VèGè group, creating the largest Italian network of convenience activities with over 3,500 points of sale of different brands.