Sportradar wins ATP tender for data and betting streaming rights
Sportradar, a leading global sports technology company, has won the Association of Tennis Players (ATP) bid for global data and betting streaming rights from 2024 onwards. The selection process was led by Tennis Data Innovations (TDI). The tender, Agipronews reports, was launched in January and called for the participation of five bidders for a six-year rights cycle starting in 2024. Sportradar has been the official secondary data feed provider of the ATP Tour and Challenger Tour since early 2022 and boasts a roster of partnerships spanning multiple professional sports. Sportradar’s commitment to product innovation for the downstream market and unrivaled development of advanced technologies such as vision and artificial intelligence, as well as its industry-leading integrity services, were key factors in the selection process. The tender was initiated by TDI in January 2023 and required five bidders to submit detailed proposals in several meetings. The assigned rights have increased significantly in value over more than a decade. The process followed the formation in 2020 of TDI, a specialist joint venture between ATP and ATP Media to oversee the innovation, development and commercial management of all betting and data streaming products for the ATP Tour and ATP Challenger Tour all bidders who committed themselves to our content during the selection process. Sportradar was selected as the best partner to fulfill our growth ambitions due to its product capability, global reach and innovative business model that has preserved our ability to participate in the continued growth of this market. Since TDI was founded, our mission has been clear: to create the most compelling streaming and data products and services for tennis fans and to attract new fans. If we get it right, we will make big gains for the sport. The competitive nature of this process, as well as Sportradar’s convincingly successful offering, reflects the incredible value of ATP content. We look forward to building a successful partnership together,” said David Lampitt, CEO of TDI.
“We are delighted that TDI has selected Sportradar as a bidder to support the tremendous growth of the sport of tennis. The capabilities and global reach of our offering will provide bettors with innovative products and tech-savvy tennis fans with a richer, more immersive experience that only Sportradar can deliver. Our experience in developing advanced technologies, including vision and artificial intelligence, enabling advanced analytics and data visualization will open up new interaction models for fans while protecting and maintaining the integrity of the sport,” added Carsten Koerl, CEO of Sportradar. TDI and Sportradar will now work to agree and finalize the terms of the agreement in preparation for the new rights cycle starting January 1, 2024.
