On the eve of the Frecciarossa Final Eight of the 2024 Italian Cup, the growth of international television coverage of the UnipolSai Serie A continues in the 2023/24 season, registering an increase of 28% compared to last season.
Thanks to Infront, official advisor to the LBA and advisor to the league for the sale of media rights abroad, new agreements were added at the start of the regular season compared to last year, which have also made Italian basketball visible in the United States, where the Championship will be broadcast on the Next Level Sports & Entertainment (NLSE) channel and in Argentina on the digital and OTT channel BasquetPass.TV. These new channels have joined a group of other international broadcasters such as Arena TV (Balkans), Cosmote (Greece), Polsat (Poland), SportsTV (Turkey), Sport1 (Israel) and Setanta (Baltics).
The same channels will broadcast the upcoming Frecciarossa Final Eight 2024, with the addition of the agreement with DYN, a paid OTT sports channel in Germany.
In all other foreign countries, the Frecciarossa Final Eight 2024 will be shown live on the LBA YouTube channel.