It was officially born Infront Sport Business Academyan innovative training project aimed at students, young people and young talent in the sports business sector. Infront Italy and AKTO play your future together with a common goal: to create a bridge between young people who dream of working in the sports industry and sports organizations looking for new talent. In this way, ISBA aims to meet a double need: to provide career opportunities for younger people and to help players active in the sports market in the professionalization process. The children participating in the project can receive high-quality, original, intelligent and playful learning training completely free of charge via the AKTO Play Your Future app and its content. front, one of the main players in the Italian and international sports business and consultant to numerous sports properties, understood very well the holistic nature of the project and immediately involved some of its most innovative partners to offer training, growth and opportunities to the new generations. The clubs involved in this first edition of the project are Lega Basket Serie A, Lega B and Udinese Calcio.
The project – The Infront Sport Business Academy is a gateway for young people dreaming of a career in sport to a unique training plan developed by AKTO Play Your Future in collaboration with an international academic committee, allowing them to learn the main themes of sport study industry. This allows the young people to demonstrate their worth and gives them real opportunities for job interviews in the industry. The Infront Sport Business Academy has a Multimedia Campus for each property involved in the project. The game-based learning methodology and the presence of specially created digital spaces allow members to delve into increasingly topical topics using an innovative approach, quizzes and tests to test their level of learning, knowledge and understanding.
The method – The learning process of AKTO Play Your Future develops around the app in which young people have one extensive catalog of video content (over 400), enriched with interactive tests which will stimulate their engagement and learning. At the end of the training, students have a general orientation about the different areas of the sports industry, the different dynamics and the existing professional opportunities. Thanks to this preparation, young people are ready to get involved and start their journey by bringing new ideas and therefore added value to the entire sports system.
Future points of sale – Lega Basket Serie A, Lega B and Udinese Calcio are the properties that joined the first edition of Infront Sport Business Academy. Members can access specific material, learn through video lessons and test their knowledge using a smart approach. At the end of this path, based on the results obtained through the study, some students will have the opportunity to participate in interviews with the companies that have joined the project, with the aim of introducing the most deserving to the world of the sports industry.
Receive – Part of the proceeds from the AKTO Play Your Future licenses purchased by Infront Italy will be donated Unsurpassable, an organization founded in 2012 with the aim of promoting and developing social service activities through sports and educational activities with the aim of social integration. By the Unrivaled football schoolsThe aim of the project is to promote the integration of people with different types of disabilities.
Alessandro Giacomini, Managing Director of Infront Italy explained: “We are proud to present our Academy dedicated to the Sport Business: it is in the DNA of a company like ours, which is a market leader at international level, to promote valuable projects that can benefit the entire sector and that produce young people .” Human talent in our industry. I would like to thank AKTO Play Your Future for their support in implementing the project and thank our partners LBA, Lega B and Udinese Calcio for their commitment to promoting this project to their entire fan base. I am convinced that theInfront Sport Business Academy represents a great opportunity for all sports enthusiasts to find out whether a career in sports business is really of interest to them through world-class training and professionalization experiences offered by some of the best Italian sports companies.”
“Play Your Future is a project created with the aim of providing high quality education accessible to all, guiding young generations to real employment opportunities in the world of sports and supporting the professionalization of the entire sector. There Infront Sport Business Academy represents a very important step for us to realize our vision. Infront, Lega Basket Serie A, Lega B and Udinese Calcio are the best travel companions we hope to meet. We are proud to be able to tackle this demanding challenge together with you and wish all students a lot of fun and joy in the future.”
Beniamino Savio, CEO and founder of Akto Play Your Future.
Umberto Gandini, President of the Serie A Basketball League commented: “We welcomed with joy and interest the project that Infront presented to us, because it offers fans of our sport the opportunity to understand what goes into organizing a championship or an event such as the Super Cup or the Final Eight. “ We understand the complexity of the organizational machinery. Today, sport is increasingly an industry for which passion is not enough, but requires solid training and great professionalism. We are convinced that this project can introduce young talent to our world and open the doors to a new class of operators in the world of the sports industry.”
The president of Lega B Mauro Balata explains the meaning and importance of training “in a complex world like sport and especially football, where there is an ever-increasing need for skills and specialization.” For this reason, it is with great pleasure and interest that we have joined the Infront Sport Business Academy connected because it can provide the necessary tools to the professionals entering our world. As Lega B, in addition to the primary function of organizing the championship, we particularly want to convey the value of football beyond football, in the social and economic spheres and as a tool for promoting the territory. It is an asset that is very close to our hearts and for which we have carried out various co-marketing initiatives and the enhancement of the specificities of our cities, reflecting all the realities of the country.”
“We are extremely pleased to be part of this first-class training project from Infront,” emphasizes the General Director of Udinese Calcio Franco Collavino – Training young professionals is a fundamental aspect of the growth and constant pursuit of excellence that the modern sports industry requires. Innovation and quality are two fundamental prerogatives that have characterized Udinese’s business model for almost 40 years and have become an international reference. We are therefore pleased to be working with our historic partner Infront on this project, also thanks to a solid tradition of discovery and appreciation of young talent on and off the pitch.”
